1. Introduction
Cai Retina (“we,” “us,” or “our”) is committed to protecting the privacy and security of our patients’ personal and health information. This Privacy Policy describes how we collect, use, and share information when you visit our clinic, use our website, or communicate with us via phone or SMS.
2. Information We Collect
We collect information that identifies you as an individual and relates to your health (“Protected Health Information” or PHI), including:
- Demographic Data: Name, date of birth, address, and email.
- Contact Information: Mobile and home phone numbers.
- Medical Information: Treatment history, diagnosis, and insurance details.
3. SMS and Mobile Communication
By providing your mobile number and giving verbal or written consent, you agree to receive SMS text messages from Cai Retina.
- Purpose: Messages are limited to healthcare-related topics such as appointment reminders, pre-visit instructions, and account updates. We do not use SMS for marketing or promotional purposes without explicit written authorization.
- Consent: Your consent is obtained verbally during intake or via our registration forms. We maintain an audit trail of this consent in your patient file.
- Opt-Out: You may opt out of receiving text messages at any time by replying STOP to any message. You may also request to be removed by calling our office directly.
- Support: For assistance, reply HELP to any message or contact us at [Insert Phone Number].
- Costs: Standard message and data rates may apply. Frequency varies based on your appointment schedule.
4. How We Use Your Information
We use your information for the following purposes:
- Treatment: To provide medical care and coordinate with other healthcare providers.
- Payment: To bill you or your insurance provider for services rendered.
- Operations: To improve our clinic’s quality of care and internal administrative functions.
5. Data Security and Storage
We implement industry-standard administrative, physical, and technical safeguards to protect your data.
- Storage: Patient data and communication logs are stored in our secure, HIPAA-compliant [Name of CRM/EMR system].
- Confidentiality: We do not sell, rent, or share your mobile phone number or personal information with third parties for their own marketing purposes.
6. Your Rights
Under HIPAA, you have the right to:
- Request a copy of your medical records.
- Request an amendment to incorrect information.
- Request a restriction on how we use or share your PHI.
- Receive a “Notice of Privacy Practices” (NPP) which provides more detail on your HIPAA rights.
7. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on our website or providing a copy at your next visit.
8. Contact Us
If you have questions about this policy or our privacy practices, please contact: Cai Retina Privacy Officer [1210 E Arques Ave] [407-388-8554] [louiscaimd@gmail.com]